ITB
2020
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University Work
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2020 / University Work /
ITB stands for In The Bag and is designed to combat fast fashion with recyclable fashion.
The fashion world is face-paced and ever-changing. New trends arise and old trends make a comeback. To keep up with these demands, we created a need for fast fashion.
Fast fashion is a term to describe the mass production of trends, at a low cost while demand is high. Fast fashion has a negative impact on the environment through carbon emissions.
This project is a satire, that plays on the idea that by recycling clothes, you can still be very fashionable, even with plastic bags.